{"id":3148,"date":"2026-05-18T21:05:56","date_gmt":"2026-05-18T19:05:56","guid":{"rendered":"https:\/\/kreativbox.io\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/"},"modified":"2026-09-10T13:43:05","modified_gmt":"2026-09-10T11:43:05","slug":"why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies","status":"publish","type":"magazin","link":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/","title":{"rendered":"Why an honest employer brand is the best recruiting for mid-sized companies"},"content":{"rendered":"\n<p class=\"kb-lead wp-block-paragraph\">The skills shortage has long ceased to be a theoretical threat. For almost every mid-sized company it is the limiting factor for growth. Maybe you know the feeling: job ads on the classic portals fizzle out without result, the cost per hire shoots up and in the end the best talents choose the competition anyway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is employer branding really?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an employer branding agency from the Aschaffenburg area, we show you how to build an authentic employer brand, attract suitable applications and lower your recruiting costs in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Was ist Employer Branding wirklich?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many companies still believe employer branding can be handled with a fruit basket, a foosball table or flexible working hours. But that is not employer branding, those are hygiene factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding describes the strategic measures with which your company positions itself as an attractive employer. It is about the overall picture: your company culture, the values you actually live, real development opportunities and the appreciation people feel in everyday work. It is about how your employees talk about you when they sit at the kitchen table with friends or family in the evening. Because that is your true employer brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-atmosphaere-nach-feierabend-819x1024.jpg\" alt=\"Team-Atmosph\u00e4re der kreativbox nach Feierabend im Kreativb\u00fcro Aschaffenburg\" class=\"wp-image-1972\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-atmosphaere-nach-feierabend-819x1024.jpg 819w, https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-atmosphaere-nach-feierabend-240x300.jpg 240w, https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-atmosphaere-nach-feierabend-768x960.jpg 768w, https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-atmosphaere-nach-feierabend-1229x1536.jpg 1229w, https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-atmosphaere-nach-feierabend.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The benefit: why an authentic employer brand pays off<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Building a professional brand internally and externally is not a pure marketing expense but an investment that directly affects your business result:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Significantly reduced recruiting costs:<\/strong> strong employer brands receive considerably more unsolicited applications. You need to place fewer expensive job ads.<\/li>\n\n\n\n<li><strong>Less turnover, stronger loyalty:<\/strong> people who are proud to work at your company do not switch to the competition for a few euros more. That saves you the enormous costs of constant re-hiring and onboarding.<\/li>\n\n\n\n<li><strong>A real competitive advantage in the region:<\/strong> in a fiercely contested market, nuances often make the difference. If you are perceived as an approachable, employee-oriented company, the best minds choose you over the anonymous corporate competition.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Five steps to your employer brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A sustainable brand strategy does not emerge overnight. We accompany you on this path step by step with holistic support:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><li><strong>Analyze the current situation<\/strong><\/li><\/li>\n\n\n\n<li><li><strong>Define clear goals<\/strong><\/li><\/li>\n\n\n\n<li><li><strong>Set messages &amp; channels<\/strong><\/li><\/li>\n\n\n\n<li><li><strong>Make the employer brand tangible<\/strong><\/li><\/li>\n\n\n\n<li><li><strong>Measure results &amp; adjust<\/strong><\/li><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion: the fruit basket has had its day. Time for real identity.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fresh apples and free coffee no longer attract anyone. What applicants and employees are really looking for is an unvarnished, honest picture of your company: a lived culture and real prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding does not impose an artificial image on you, it uncovers exactly your brand core. Those who show this identity boldly no longer have to chase talent, because: the talent finds you on its own.<\/p>\n\n\n\n<div class=\"wp-block-group kb-cta-block is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Up for an honest reality check?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s find out in a no-obligation conversation how we can make your employer brand in the region future-proof.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Job ads fizzle out, cost-per-hire rises: an authentic employer brand lowers recruiting costs, reduces turnover and wins the right talent.<\/p>\n","protected":false},"author":2,"featured_media":3149,"template":"","meta":{"_acf_changed":false,"footnotes":""},"magazin_kategorie":[123,125],"class_list":["post-3148","magazin","type-magazin","status-publish","has-post-thumbnail","hentry","magazin_kategorie-branding","magazin_kategorie-recruiting","has-kategorie-branding","has-kategorie-recruiting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An honest employer brand in recruiting \u2022 kreativbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An honest employer brand in recruiting \u2022 kreativbox\" \/>\n<meta property=\"og:description\" content=\"Job ads fizzle out, cost-per-hire rises: an authentic employer brand lowers recruiting costs, reduces turnover and wins the right talent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"kreativbox Agentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T11:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-meeting-im-kreativbuero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1365\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/\",\"url\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/\",\"name\":\"An honest employer brand in recruiting \u2022 kreativbox\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kreativbox.io\\\/wp-content\\\/uploads\\\/kreativbox-team-meeting-im-kreativbuero.jpg\",\"datePublished\":\"2026-05-18T19:05:56+00:00\",\"dateModified\":\"2026-09-10T11:43:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kreativbox.io\\\/wp-content\\\/uploads\\\/kreativbox-team-meeting-im-kreativbuero.jpg\",\"contentUrl\":\"https:\\\/\\\/kreativbox.io\\\/wp-content\\\/uploads\\\/kreativbox-team-meeting-im-kreativbuero.jpg\",\"width\":1365,\"height\":2048,\"caption\":\"kreativbox Team-Meeting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/magazine\\\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why an honest employer brand is the best recruiting for mid-sized companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/\",\"name\":\"kreativbox Agentur\",\"description\":\"Agentur f\u00fcr Markenkommunikation\",\"publisher\":{\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/#organization\",\"name\":\"kreativbox Agentur\",\"url\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kreativbox.io\\\/wp-content\\\/uploads\\\/kreativbox-logo-rgb.svg\",\"contentUrl\":\"https:\\\/\\\/kreativbox.io\\\/wp-content\\\/uploads\\\/kreativbox-logo-rgb.svg\",\"width\":506,\"height\":81,\"caption\":\"kreativbox Agentur\"},\"image\":{\"@id\":\"https:\\\/\\\/kreativbox.io\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An honest employer brand in recruiting \u2022 kreativbox","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/","og_locale":"en_US","og_type":"article","og_title":"An honest employer brand in recruiting \u2022 kreativbox","og_description":"Job ads fizzle out, cost-per-hire rises: an authentic employer brand lowers recruiting costs, reduces turnover and wins the right talent.","og_url":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/","og_site_name":"kreativbox Agentur","article_modified_time":"2026-09-10T11:43:05+00:00","og_image":[{"width":1365,"height":2048,"url":"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-meeting-im-kreativbuero.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/","url":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/","name":"An honest employer brand in recruiting \u2022 kreativbox","isPartOf":{"@id":"https:\/\/kreativbox.io\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/#primaryimage"},"image":{"@id":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-meeting-im-kreativbuero.jpg","datePublished":"2026-05-18T19:05:56+00:00","dateModified":"2026-09-10T11:43:05+00:00","breadcrumb":{"@id":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/#primaryimage","url":"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-meeting-im-kreativbuero.jpg","contentUrl":"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-team-meeting-im-kreativbuero.jpg","width":1365,"height":2048,"caption":"kreativbox Team-Meeting"},{"@type":"BreadcrumbList","@id":"https:\/\/kreativbox.io\/en\/magazine\/why-an-honest-employer-brand-is-the-best-recruiting-for-mid-sized-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/kreativbox.io\/en\/"},{"@type":"ListItem","position":2,"name":"Why an honest employer brand is the best recruiting for mid-sized companies"}]},{"@type":"WebSite","@id":"https:\/\/kreativbox.io\/en\/#website","url":"https:\/\/kreativbox.io\/en\/","name":"kreativbox Agentur","description":"Agentur f\u00fcr Markenkommunikation","publisher":{"@id":"https:\/\/kreativbox.io\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kreativbox.io\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kreativbox.io\/en\/#organization","name":"kreativbox Agentur","url":"https:\/\/kreativbox.io\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kreativbox.io\/en\/#\/schema\/logo\/image\/","url":"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-logo-rgb.svg","contentUrl":"https:\/\/kreativbox.io\/wp-content\/uploads\/kreativbox-logo-rgb.svg","width":506,"height":81,"caption":"kreativbox Agentur"},"image":{"@id":"https:\/\/kreativbox.io\/en\/#\/schema\/logo\/image\/"}}]}},"kb_lesezeit":3,"_links":{"self":[{"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/magazin\/3148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/magazin"}],"about":[{"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/types\/magazin"}],"author":[{"embeddable":true,"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/magazin\/3148\/revisions"}],"predecessor-version":[{"id":3150,"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/magazin\/3148\/revisions\/3150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/media\/3149"}],"wp:attachment":[{"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/media?parent=3148"}],"wp:term":[{"taxonomy":"magazin_kategorie","embeddable":true,"href":"https:\/\/kreativbox.io\/en\/wp-json\/wp\/v2\/magazin_kategorie?post=3148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}