Brand development for GEHT GmbH

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Challenge

The starting point for GEHT GmbH was a complete new foundation. A concise brand core and the associated values reflecting the company’s future field of activity had to be defined from scratch. For the market launch, all communication tools, from equipment to the digital presence, had to be available simultaneously and consistently.

Strategy

Under the guiding principle “Efficient. For everyone.”, the company pursues the mission of making energy-efficient and accessible construction transparent, sustainable and future-oriented. The strategic core lies in a holistic consulting approach that unites ecological and economic aspects. A competent network creates maximum trust for property owners, with sustainability and solution-oriented action forming the central pillars.

Identity

The visual foundation is a newly developed corporate design including a striking company logo. An essential part of the concept is the coordinated color scheme, which is used deliberately to build trust in the brand and positively influence its external impact. It transfers the company philosophy and the specific fields of activity into a clear, distinctive design language.

Application

The practical implementation covers all levels: from classic print media such as business cards and letterhead to web design that makes the brand tangible in digital. A special highlight is the eye-catching vehicle lettering, which ensures instant recognition on the road or directly on the construction site. A corporate design manual ensures that all media, online or offline, meet the new standard.

Outcome

With the completion of the brand development, GEHT GmbH is fully operational and presents itself as a professional unit in the market. The result is a self-contained appearance that makes all service areas visible at a glance and creates a high identification value. Thanks to the holistic preparation, all necessary materials are in place at the company launch to communicate competence and efficiency immediately.