Website relaunch for Oberender AG

Website

Challenge

Oberender AG aimed to transfer its new corporate design into the digital space and develop the website into a modern business card. The focus was on optimizing the user journey for diverse target groups, upgrading the HR section and improving the collection of user statistics.

Strategy

As Germany’s leading management consultancy in healthcare, Oberender AG offers a versatile range of services, from strategy development and implementation to taking over management functions. The goal was to make the expertise of the more than 50 experts of the Oberender family and the scientific competence of the in-house institute visible as reliable partners for more than 250 clients.

Identity

The visual implementation transfers the corporate design into an emotional screen design that creates approachability through authentic imagery of employees and competence teams. Through a photo shoot and video production, an identity was created that brings the company values to life digitally and combines professionalism with a personal touch.

Application

The website, focused on industry solutions and areas of competence, offers an optimal flow of information for different users. An interface to the HR software “Personio” for job ads as well as SEO-optimized, bilingual copywriting ensure that services, benefits and employee voices are presented internationally and in a way that suits the target group.

Outcome

With the relaunch, Oberender AG presents itself in a modern guise that puts the company vision and the industry solutions in the foreground. Through the professionalized HR integration and the optimized user flow, a platform has emerged that makes the pace of the future in hospital management tangible in a digital way.