Employer branding for WLC Würth-Logistik in the Spessart

DesignContent Creation

Challenge

In a fiercely competitive market environment, WLC Würth-Logistik faced the demanding task of inspiring qualified professionals and new employees for the logistics industry. To hold its ground sustainably as an attractive employer in the region, the existing identity had to be sharpened and a strategy developed that goes beyond purely functional aspects.

Strategy

The strategic basis is the insight that sustainable success in logistics depends directly on the satisfaction of the more than 700 employees. WLC Würth-Logistik relies on the guiding principle “Where diversity counts” and uses its position as part of the Würth Group to combine the stability of a large company with the personal character of a family business. In joint workshops, the objective was sharpened to position the employer brand regionally so that it is perceived as the first port of call for professionals through genuine appreciation and a clear identity.

Identity

The visual system breaks with classic industry codes and instead relies on maximum personality and authenticity. Through the targeted use of Polaroid templates and handwritten elements, especially on social media, the brand gains a human, approachable note. The conceptual system resolves the tension between professional service and personal connection by combining team images for the internal culture with high-quality hero shots that visually upgrade the logistics work.

Application

The practical implementation follows the entire customer journey to meet potential applicants at every touchpoint with their individual needs and benefits. From photo and video production to flexible design assets and templates for social media, a consistent, cross-media imagery is used. In addition, the concept includes concrete measures for internal changes that ensure the brand promise is also kept within the company in the everyday work of employees.

Outcome

WLC Würth-Logistik now uses the power of employer branding to successfully attract top talent and retain them in the long term. The central role of employee satisfaction is firmly anchored as a decisive factor for shared success and strengthens the position of the leading logistics service provider.